by Cat Johnson
When Audrey Morton Hoyt and Chris Hoyt opened the Pioneer Collective in May of 2015, they admittedly “knew little about coworking.” The two had simply set out to create an attractive space they would like to work in and thought that if they liked it, maybe 50 other people would like it too.
Audrey and Chris quickly learned, however, that if 50 people are all working in the same space, running the space becomes a project of its own. It was then, says Audrey, that they realized what the coworking industry was.
“The plan was that I would run the space while Chris was working a remote job from the space,” she says. “Then the space cannibalized everything.” Continue reading